Market Research

How do you determine when to translate and when to localize?

This is an important decision for each survey question in market research translation. Cross-cultural adaptation of survey questionnaires implies a good deal of knowledge of the target markets. Our linguists are on location. We combine empirical data on response scales with our expertise in cross-cultural translation and adaptation of surveys to help market research organizations collect reliable data in multiple languages.

Our Work in Market Research


How do you translate a questionnaire that measures user experience (UX) or customer experience (CX)? Questionnaire designers need to tap into non-cognitive variables, collect comparable data, and make respondents feel comfortable with the questions. Our clients find our multidisciplinary review and translatability assessment of UX questionnaires extremely helpful in anticipating potential issues.

Product Surveys

Information about customer behavior around new products and services is vital. Questionnaires are short and the turnaround time is even shorter. Qualitative and quantitative market research translation are part of our core expertise.

Exploratory Market Research

Investigating the use of applications allowing users to pay with their smartphone or an enterprise survey in the textile sector for a given region in Africa: the client’s needs and requirements determine the ad hoc translation/adaptation design that we adopt to meet stringent quality criteria.

Resources on Market Research Surveys

multilingual surveys

Do Trained Interviewers Follow Their Script? Reports from Zedland

by Steve Dept, cApStAn CEO In multilingual surveys, numerous factors may contribute to — or compromise — data comparability across countries, across cultures and across languages. Upstream quality assurance work [...]

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survey process documentation

Why Documentation of the Survey Translation Process is Crucial and How to Do It

by Elica Krajceva – Senior Project Manager, Cross-cultural Survey Specialist Is it necessary and worth your time to keep a record of all important steps in a survey translation process? [...]

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Public opinion research in times of the COVID-19 pandemic: highlights from WAPOR 2021

by Pisana Ferrari – cApStAn Ambassador to the Global Village The COVID-19 pandemic has taken millions of lives worldwide, led to job losses, reduced incomes, affected student learning and caused [...]

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+32 2 663 1729


121 S. Broad Street, Suite 1710, Philadelphia, PA 19107

+1 267 469 2611