Market Research

In What Field

Market Research Translation

How do you determine when to translate and when to localize?

This is an important decision for each survey question in market research translation. Cross-cultural adaptation of survey questionnaires implies a good deal of knowledge of the target markets. Our linguists are on location. We combine empirical data on response scales with our expertise in cross-cultural translation and adaptation of surveys to help market research organizations collect reliable data in multiple languages.

Our Work in Market Research


How do you translate a questionnaire that measures user experience (UX) or customer experience (CX)? Questionnaire designers need to tap into non-cognitive variables, collect comparable data, and make respondents feel comfortable with the questions. Our clients find our multidisciplinary review and translatability assessment of UX questionnaires extremely helpful in anticipating potential issues.

Product Surveys

Information about customer behavior around new products and services is vital. Questionnaires are short and the turnaround time is even shorter. Qualitative and quantitative market research translation are part of our core expertise.

Exploratory Market Research

Investigating the use of applications allowing users to pay with their smartphone or an enterprise survey in the textile sector for a given region in Africa: the client’s needs and requirements determine the ad hoc translation/adaptation design that we adopt to meet stringent quality criteria.

Resources on Market Research Surveys

multilingual survey

Multilingual Surveys: Five cost-effective steps to improve your questionnaire before translation begins

by Steve Dept, cApStAn CEO In multilingual surveys, there is a strong trend towards performing more “upstream” quality assurance work to reduce the need for “downstream” corrective action. The late [...]

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Back translation

Why back translation is inadequate to assess quality in translated surveys

by Steve Dept, cApStAn co-founder When translating a survey, a linguistically correct, fluent translation does not ensure that same constructs are measured, that the survey questions are understood the same [...]

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survey translation

The elusive encounter of a survey methodologist, a platform engineer and a translation technologist

by Pisana Ferrari – cApStAn Ambassador to the Global Village For the past two decades the literature has hailed “team translation” as the gold standard in survey translation. Team translation [...]

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