Cognitive Pre-testing

Cognitive Pre-testing of newly developed survey instruments provides crucial information on the understanding of questions by target persons and on whether they perform as intended in each language and culture.

cApStAn supports researchers in optimizing their survey questions prior to data collection in collaboration with GESIS, the Leibniz Institute for the Social Sciences.

Depending on the chosen mode of survey (personal-oral, telephone, written, online), pre-testing procedures may vary from pre-tests in the lab or in the field (recommended for all types of surveys surveys), cognitive online pre-tests (web probing), eye movement analyses (eye tracking) in combination with face-to-face pre-tests, interviewer/respondent debriefing, focus groups, or behavior coding.

Pre-tests are conducted by experienced researchers and followed by an extensive written report on the outcomes.

“Malheur aux faiseurs de traductions littérales, qui en traduisant chaque parole énervent le sens! C’est bien là qu’on peut dire que la lettre tue, et que l’esprit vivifie.”

“Woe to the makers of literal translations, who by rendering every word weaken the meaning! It is indeed by so doing that we can say the letter kills and the spirit gives life.”

François Marie Arouet, dit Voltaire
SteveCognitive Pre-testing